Honor | 2022 China Brand Value Evaluation Information Release Innovation Center These alliance units are on the list!
In the afternoon of September 5, China Brand Building Promotion Association, China Assets Appraisal Association, National Brand Engineering Office of Xinhua News Agency and other organizations jointly released "2022 China Brand Value Evaluation Information" in Beijing. The release of China‘s brand value evaluation information follows international and national standards, and adheres to the working principle of "scientific, fair, open, and recognized", which has attracted more and more attention and recognition from the society. This year, the number of brands participating in the evaluation reached 1056, covering leading enterprises in most industries. This time, brand value evaluation information was released for 645 brands, including 19 groups, including energy and chemical industry, machinery and equipment manufacturing
9month5On the afternoon of the th, China Brand Building Promotion Association, China Assets Appraisal Association, National Brand Engineering Office of Xinhua News Agency and other organizations jointly announced in Beijing“2022Chinese brand value evaluation information "。 The release of China's brand value evaluation information follows international and national standards, and adheres to the working principle of "scientific, fair, open, and recognized", which has attracted more and more attention and recognition from the society.
The number of brands participating in the evaluation this year reached1056, covering leading enterprises in most industries. This time645The brand value evaluation information was released for 19 brands, including energy and chemical industry, machinery and equipment manufacturing, electronic and electrical industry, light industry, automobile and accessories, metallurgical non-ferrous industry, textile clothing shoes and hats, building materials, food processing and manufacturing, medicine and health, finance and insurance, retail, transportation, other services, agriculture, product brands, independent innovation, China time-honored brands, regional brands (geographical indications). The total brand value is89737100 million yuan, higher than last year5991RMB100mn Of which, the brand value exceeds 100 billion yuan18Including Industrial and Commercial Bank of China, Kweichow Moutai Liquor, Sinopec, PetroChina, National Energy Investment Group, China Construction Bank, Ping An Insurance, China Construction Corporation, Agricultural Bank of China, CRRC, Gree Electric, etc.
In the seventh group of textile, clothing, shoes and hats brands, Beijing Ruyi Fashion Investment Holding Co., Ltd., an alliance unit of the Innovation Center929Brand value269.14Won the first place with 100 million yuan6Jiangsu Sunshine Group Co., Ltd928Brand value268.64Won the first place with 100 million yuan7Lu Tai Textile Co., Ltd925Brand value112.39Won the first place with 100 million yuan11Jiangsu Guowang Gaoke Fiber Co., Ltd906Brand value59.33Won the first place with 100 million yuan15Namely, Jifa Group Co., Ltd920Brand value50.23Won the first place with 100 million yuan17Zhejiang Hailide New Materials Co., Ltd905Brand value35.48Won the first place with 100 million yuan20Fujian Changyuan Textile Co., Ltd860Brand value33.79Won the first place with 100 million yuan21Zhejiang Xin'ao Textile Co., Ltd858Brand value23.39Won the first place with 100 million yuan24Yantai Taihe New Materials Co., Ltd897Brand value20.51Won the first place with 100 million yuan25Name, Jihua 3502 Professional Wear Co., Ltd883Brand value6.02Won the first place with 100 million yuan35First name.
In the 16th group of product brands,Xinfengming Group Co., LtdBy brand strength893Brand value70.75Won the first place with 100 million yuan8First name.
Brand value is the core part of brand management elements, and it is also an important sign that brand enterprises and their products are different from similar competitive enterprises and their products. The core connotation of brand value is that a brand has a "financial value" expressed in monetary terms. Brand assets are mainly reflected in the core value of the brand, and brand value is also the essence of the brand.
This year is the year of the 20th National Congress of the Communist Party of China, an important year for the implementation of the "Fourteenth Five Year Plan" and the comprehensive construction of a modern socialist country, and a critical year for the transformation and development of China's brand building in a new era. The central alliance units will further strengthen the construction of enterprise brand innovation system and further promote the high-quality development of enterprise brand construction towards "technology, green and fashion".