Benefiting from Quanzhou's unique location advantage, good business environment, perfect textile industry chain and strong support from the local government2017Since5It was held in Jinjiang, Quanzhou. In the past five years, many local enterprises in Fujian actively participated, and Fujian Yongrong Jinjiang Co., Ltd. (hereinafter referred to as "Yongrong Jinjiang") is one of them.

Yongrong Jinjiang is a high-tech enterprise specializing in R&D, production and sales of high-performance nylon fibers. Yongrong Jinjiang's main business is nylon fiber, and its main products include:FDYFully drawn wirePOYPre oriented wireHOYHigh oriented yarnDTYElastic yarn; Among them, nylon fiber products include "Jinkang yarn" focusing on functionality, "Jinyi yarn" focusing on differentiation, and "Jinsheng yarn" focusing on low-carbon environmental protection concept.

In the face of the great uncertainty of the current global market macro-economy and the repeated and continuous impact of the COVID-19, Yongrong Jinjiang strives to minimize the impact of the epidemic by taking measures such as ensuring product safety, stabilizing supply, strengthening logistics, and helping the upstream and downstream coordination of the industrial chain. The spinning sales volume of the company grew strongly in the first half of the year, showing excellent anti risk ability and stability of endogenous growth.

Stable production and guaranteed sales volume. Yongrong Jinjiang adheres to the mechanism of "stabilizing production internally and ensuring sales externally", and adheres to the principle of "two hands, two hands hard"; Externally: ensure sales volume, implement "lock high-end, focus on transformation", strengthen the three categories of innovative product special projects of "Jinkang yarn", "Jinyi yarn" and "Jinsheng yarn", Yongrong sales personnel in all regions of Jinjiang actively contact customers during the epidemic, grasp the initiative of marketing and sales, launch marketing "campaigns" such as product specific battles, and truly achieve the goal of epidemic prevention and sales.

Plan the layout and seize the opportunity. Plan the marketing layout of "simultaneous development of domestic and foreign trade" and actively develop overseas business. In the early stage, the company's marketing effect and good market reputation of its products have won the recognition and trust of many customers at home and abroad. Yongrong Jinjiang Foreign Trade seized the opportunity of rising international oil prices, increased the number of orders and reasonably arranged the production date. After the recent epidemic in Southeast Asian countries, the production side has gradually recovered, and at the same time, the entry restrictions have been relaxed. The consumption expectation has improved, and the order demand of Southeast Asian countries has rebounded "in retaliation". Yongrong Jinjiang's "three yarns" and special product breakthrough achievements have made breakthroughs, and the market share of overseas products has grown rapidly.

Strong cooperation, positioning nylon brand new fashion. As a leading enterprise in China's nylon industry, Yongrong Jinjiang has been ranked No. 1 in China's production of nylon civil filament for many consecutive years. It has taken the lead in the industry in the research and development of high-performance nylon new materials, and has developed special products of "three yarns". After long-term market development and promotion, Jinjiang and AntaUBRASMany downstream well-known brand customers have established long-term and stable brand cooperation. In addition, the company also built a brand marketing network system to expand the company's brand coverage and improve customer market response speed, effectively helping the development of China's nylon fashion brand. We have worked together with China International Fabric Design Competition for many times to establish the "Nylon Product Development and Application Award". Relying on the international professional platform of the competition, we can further promote the diversified innovative application of nylon fiber in fabric product development, and improve the innovation level and market competitiveness of nylon products.

The chemical fiber industry is a highly competitive industry. In order to seek outstanding development, products need to move towards high-end differentiation. In this process, innovation is the best competitiveness. Only through continuous innovation and reform, large-scale design, R&D and introduction of new technologies, optimization of product structure, development of new application fields, and commitment to achieving low cost and high added value of high-performance fibers, can enterprises have a future.

In terms of technological innovation, Yongrong Jinjiang has once again cooperated with Germany Bamag to develop the whole process industry4.0The intelligent high-end nylon spinning production system has promoted the intelligent reform process of China's nylon new material manufacturing.

In terms of product innovation, Yongrong Jinjiang has continuously increased its investment in research and development, and determined three main routes for product development, namely, "Jinkang Yarn" focusing on functionality, "Jinyi Yarn" focusing on differentiation, and "Jinsheng Yarn" focusing on the concept of low-carbon environmental protection.

"Jinkang Yarn" is the general name of all functional products of Yongrong Jinjiang, including single functional products and composite functional products. At present, its functional products have a wide range, which can meet people's pursuit of functional, comfortable and personalized clothing, and also meet the needs of downstream customers for customized product functions.

"Jinyi Yarn" is the general name of all high-end differentiated products. While satisfying people's pursuit of naturalization, comfort, personalization and additional functionality of clothing, it realizes the combination of technology and natural connotation.

"Jinsheng Yarn" is a general term for green low-carbon products, mainly including liquid colored nylon, bicolor nylon, regenerated nylon, and bio based nylon. This year, Yongrong Jinjiang continued to make efforts in the field of green environmental protection, breaking the rules of solidification, breaking the limits of materials and polluting characteristics, and developed bio degradable nylon products.

In terms of marketing innovation, the "Iron Triangle" service model is fully implemented, diversified expansion and development of customers in the terminal application field are carried out, and the customer and consumer needs are solved through the precise positioning of channels to achieveB2BtowardsB2CTransformation and upgrading.

In the future, the nylon industry of Yongrong Jinjiang will also continue to develop towards high-end, functional and sustainable development of the entire industrial chain. Based on the enterprise vision of "becoming the leader of civil nylon technology", Yongrong Jinjiang promotes the digital and intelligent transformation of the industry by combining the integration of new generation information technology and manufacturing with its own innovative products with independent intellectual property rights.

In the Ranking List of China's Chemical Industry Output released by the China Chemical Fiber Industry Association, Yongrong Jinjiang has been ranked No. 1 in the production of China's nylon civil filament for many years in a row, leading the industry in the research and development of high-performance nylon new materials. Products are widely used in clothing, sports, leisure, health, medical, automotive and other fields. Its nylon project has also won awards in China's top ten textile science and technology selection activities twice.

"Technological Development and Industrialized Application of Nylon Regenerated Fiber" won the 7th "Top Ten Textile Technologies in China" award. Its scientific and technological achievements have been highly recognized by downstream customers at home and abroad, and its products have achieved a large coverage of downstream fields.

"Functional solution dyed nylon6 The "fiber development and industrialization" won the 8th "China's Top Ten Textile Science and Technology · Green Pioneer" award. Its scientific and technological achievements have improved the added value of green environmental protection products, opened up a new way for product application, driven the linkage promotion effect of upstream and downstream enterprises, realized the triple benefits of economy, society and environment, and won praise and trust from customers.